Speaking of Disney

I posted several days ago about how Disney gets it, but I spotted an article on Business Week that really went over the bold moves that Disney has been making recently:

Certainly, Iger deserves praise for devising a digital strategy and
delving into areas that made other top execs leery. And just as they
did with the iPod licensing deal, Iger and Co. have made it clear
they’re willing to bend the rules to implement that strategy.

The new CEO Robert Iger, despite having a name that makes me go “what hump?” every time I hear it, really seems to understand that the future distribution of media is going to be all digital and all based on “on-demand” mentality. The new Disney service called MovieBeam (who knows when it rolls out) basically involves buying a “MovieBeam player” (like a DVD player) that works like a Netflix subscription, except you cut out the shipping.

The concept is solid but they need to work out some details before consumers will really go for it, I think.

The point is - Disney does get it, and that means that like it or not, other media companies will have to follow.