DRM free? No way.

I hope eMusic does well. I really do.

There’s an article up on ars technica explaining that they sell DRM-free mp3s because they play on any device, which is what I’m so perplexed about with everyone else. Sure, eMusic is selling mostly indie music at the moment, but they’re the second largest online music store. That kind of money won’t be ignored forever.

All these other companies are trying to lock consumers into certain devices and basically cheat them out of good money, and as consumers continue to realize that there are better, legal ways to go about buying music, they will.