Apple's brilliant marketing ploy

What Apple has done far better than any other company I can think of is make their customer their advertiser. It’s not very often I find someone who uses a Mac who doesn’t want to talk constantly about how awesome it is, and wants to paste the Apple logo everywhere they can.

I don’t like the idea of walking around with a huge Apple on the top of my laptop. It associates me to a culture I’d rather not be part of.