Jason Preston
Writing

Hit or Miss

It’s funny that Seth Godin is posting a few throwback posts while I’m reading The Long Tail. In a thought apparently from 2004, Seth said:

Every time you launch a product or service, every time you apply for a job or start a nonprofit, you’re either going to hit or not. If you get lucky, you’re entitled to deny that luck had anything to do with it.

So I guess now we should say you’re either going to hit or you’re going to be in the Long Tail. Although I’m still not convinced we’ve figured out how to produce for the Long Tail yet.