Seth wants cake

The great thing about Seth’s blog is that most of his posts are a little bit enigmatic and it takes some thinking to get your way through them. But every now and then, he gets all Hawthorne on your ass and hits you over the head repeatedly with his points.

I think Seth is dead-on with TSA’s marketing failure—the failure to tell a positive story—we need a government and a bureaucracy that cares about their image, because it affects not only the effectiveness of the system, but the entire travel industry and the happiness of our country’s people.

The story?

* We don’t care. We don’t have to.
* We don’t make judgment calls. We’re not allowed to and we don’t care that management treats us this way.
* Don’t you dare say anything.
* Be afraid.
* Bothering everyone is smarter than hiring talented people to find the .0001% of the population that’s harmful.

No Cake!

Is this the sort of government we want? We deserve? We should pay for?

Someone at TSA should really take him up on that book offer.