Blogging 101 #3: How do I write a good post title?

[Image: question-mark]Several weeks ago I started a series of ten posts explaining some of the fundamentals of good blogging.

You can find last week’s post here.

Tip #3: Write good headlines

Your post titles matter a lot more than you think they do. They’re big and bold and styled to be important, so search engines think they’re important. Which means…they’re important.

A lot of people spend time coming up with clever, gimmicky one-liners for their posts, which is admittedly fun, but you’ll draw a lot more traffic a lot more consistently by being practical. Think about what it is you’re actually writing about, and then, think about how you would go about googling it.

In the ideal situation, your post is answering some sort of question. Make that question the title of the post. That way, the next time someone googles “how do I tie shoelaces,” your post is far more likely to show up.