NewsCorp (and other media) need to USE YouTube, not crush it

NewsCorp is not the first, nor will it be the last, media giant to try to create a video platform to oust YouTube. They will all fail, because what the big media companies want is a closed, proprietary, self-contained video system that lets them keep control over their content.

The reason YouTube, like the mp3 format in music, works, is that it’s open open open open.

You can’t just leverage big media content against it and win. You just can’t. Because content will find it’s way up there anyway.

Fox, NBC, CBS, ComedyCentral, whoever, they’d save a lot of money and effort by dealing with YouTube than trying to beat it. You can monetize with YouTube. It doesn’t need to be YOUR system.