LucasArts and BioWare team up to create a hilariously terrible press release

One of the reasons I like combing through my Games Press e-mail every morning is that about half the press releases nowadays are written with at least a little bit of humor, or if not that, the understanding that the people reading press releases read thousands of press releases. It’s kind of like writing a college essay.

But sometimes there’s nothing better than a straight up non-event event announcement:

SAN FRANCISCO, CA and EDMONTON, CANADA - October 30, 2007 - LucasArts and BioWare Corp. today announced that they have entered into an agreement to create an interactive entertainment product. The product, details of which will be unveiled at a later date, will be developed and published by BioWare and LucasArts, and will push the boundaries of the gaming market by utilizing the strengths of both companies to deliver an innovative, high-quality experience. (em added)

Now you tell me what that means. BioWare will make scary monsters and LucasArts will license John Williams music? Actually I might buy that…