Jason Preston
Writing

Blogging your interests: diversify or consolidate?

I’m well aware that this blog is a complete jumble of ideas and topics. It’s a fairly accurate representation of what I’m like in person: an opinionated, intermittently absent collection of frequently misplaced enthusiasm.

Which raises, for me, a very interesting question: should I consolidate my blogging, or should I diversify into different blogs? Which is better?

At the moment, I do most of my community and social media oriented blogging over at Web Community Forum. Likewise, I do my blog and blogosphere related blogging at Blog Business Summit. Those are two areas that, if I did not blog there, would probably get integrated here, by default, simply because I’m interested.

What’s nice about that arrangement is that when people want to read about business blogging or about facebook, they can go to those sites. It’s not about me so much as it is about the topic. It’s cool because I get to be recognized for my knowledge and expertise in those areas.

The same thing happened when I was running Flicker Gaming. I diverted my blogging about video games to Flicker (which has since re-oriented itself back here). I think people like it when a blog’s topic can be summarized inside two sentences (this blog, clearly, fails that litmus test).

In the end, this blog’s appeal lies not in what I’m writing about, but in who is doing the writing. And at the moment, it’s a pretty small group of people who really care what good old (non-NY based former male escort) Jason Preston has to say about things.

That may change some day, but for now I think it can be safely said.

And given that, my friend Ethan and I have been talking recently about spinning our interests out into individual blogs.

For example, he and I both have a longstanding interest in writing (or just creating) works of fiction---short stories, webcomics, novels, you name it. We’re almost always working on some side project or another. And if one of us isn’t, the other almost definitely is.

Why shouldn’t we create a blog about writing (creating) fiction? We don’t have to post that frequently. Just post well.

Would it be better than posting about it here? Possibly.

I think we’re likely to give it a try. But if you’ve made it this far, I’d love to hear your input. What do you think? Is it better to blog in one place about everything, or blog about everything in different places?