Writing
Pay-What-You-Want Birthday Sale Results
2D Boy: Pay-What-You-Want Birthday Sale Results
“Steam sales rose 40% relative to the previous week. Our Steam sales tend to fluctuate and itâs not unheard of for there to be a 25% difference from one week to the next (up or down) but the 40% increase came after a week that saw a 25% increase. It has been several months since weâve seen this number of sales in a single week on Steam.”
Fascinating example of a pay-what-you-want video game sales promotion having a positive impact on sales in other channels.