Writing
Google's Core Competency
The user benefits of Google Instant are manyâbut the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that weâll save our users 11 hours with each passing second!
I’m floored by Google instant. This is one of those reminders that despite their occasional blunders with social networks and oddball tools, Google is very, very, very good at it’s core service: providing search results.